9/12/2023 0 Comments Website traffic analyzer![]() ![]() Assuming you don’t have access to your client’s competitors’ analytics data, it would be useful to get an idea of their organic performance, and ideally have confidence that the data you’re looking at is at best solid. Before being able to accurately and insightfully answer the trickier final point there, it would be useful to know what you’re competing against. Imagine this very realistic (or even familiar) scenario a client wants to know how much traffic their competitor receives, what the potential size and opportunity of their vertical is, and how to fulfil that potential by increasing visibility and acquiring more traffic. Organic forecasting is difficult enough to do, that writing about and explaining it would give me sleepless nights (Kirsty Hulse wrote a better post than I ever could on the subject), so I decided to focus on questions 4 and 5 of those listed above. There is a myriad of assumptions, caveats and uncontrollable factors that can mean that any predictions are nothing more than a finger in the air educated estimation. 5) How much traffic do my competitors receive?įorecasting is notoriously difficult, and done badly can be misleading or even damaging.4) What organic opportunity is available within our industry?.3) What traffic will I receive from X investment?. ![]()
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